As a platform for customer research, our Online Panel works both efficiently and effectively. When members sign up to be a part of the panel, it acts as a database, storing specific demographics. With a sample base of thousands of members and growing every day, the panel allows us to distribute digital surveys that can be completed and turned into data - in real time.
The Panel allows us to get in touch with consumers and we can gauge their attitude, needs and behaviour all from a digital platform. Because of the panel’s in-depth profiling, it also serves as a recruiting tool, allowing us to select mystery shoppers, focus group attendees, and even one-on-one interviewees. We are able to select samples that match the given target market beyond just demographics.
For us it means we are constantly able to track consumer trends at the click of a button, but beyond that our clients are able to save time, money and resources; and avoid lengthy research projects.
To find out more about this methodology visit: http://www.interactrdt.com/views/products/online-panel.php