We actually crossed paths with the Butz team several times throughout the years. A few of our clients have hired the Butz Family of Products for new construction. In fact, while we were working on the EIBA Testimonials, we had our first opportunity to see within their corporate offices. Throughout our many times crossing paths we had discussions of producing video content and in 2023, we were finally brought on to work with Alvin H. Butz's marketing team.
We had to reach several goals:
1. Produce as much evergreen content as we could.
2. Have a sizzle reel (brand video) deliverable that could be used for the Butz team's uses.
3. Maintain our deadline.
There were a few mid-project alterations we made with an adjustment to the budget. All-in-all this project was one of our smoothest we produced in 2023. Working with such an amazing marketing team like the one at Alvin H. Butz was nothing short of a thrill, showcasing the effectiveness and expertise having a marketing team and a video production team can produce.
As far as our three goals:
1. Produce as much evergreen content as we could.
-We've been able to already create more than the original brand messaging video intended, so we achieved this goal.
2. Have a sizzle reel (brand video) deliverable that could be used for the Butz team's uses.
-Although we do not have access to their internal numbers, we have been told we exceeded expectations and produced incredible content. We are viewed as an extension of their team.
3. Maintain our deadline.
-We had a six week deadline that, we actually did not end up meeting. In fact, this goal was mid-project absolved by the Butz team because there were a few mid-project changes that we desired. This created an opportunity to grow the project and it's budget, while eliminating our initial deadline.
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