Project: IG Winter Olympic Idents 2014
Client: IG / Art & Graft
Music and Sound Design: Box Of Toys Audio
This is a montage edit of four idents focusing on key aspects of the Biathlon event, namely Speed, Precision, Strategy and Challenge. The idents were played out over Norway's TV2 channel during the 2014 Sochi Winter Olympic event.
The biathlon event is a national sport for Norway. It was therefore imperative that we accurately portrayed sounds and showed an understanding of the sport, whether it be the impact of a .22 bullet or the regulation of a heartbeat. We used the weather as a way of accentuating the harsh conditions in which the athletes compete and juxtaposed against moments of internal calm. Each ident was rounded off with a musical signature previously designed for IG by our good selves!