This animation premiered at the 2007 San Diego Comic-Con to help launch DC Comics newest imprint, Zuda Comics. One of the cool things about Zuda is it’s logo has alternate versions with all of these different characters. We ran with the idea that each of the characters has it’s own personality and animated them based on that.
And what exactly does Zuda mean? We asked Ron Perazza over at Zuda and his answer was “It’s exactly what it sounds like…duh.” So it’s all clear now right?
Client: DC Comics
Director: Lance Sells
Animator: Dayna Gonzalez
Sound Design: Yoshi Sodeoka