Jaguar XE film
Created for a super-wide, hi-definition, 50 frames per second LED screen at the Geneva motor show, this teaser was designed to build anticipation leading up to the reveal of the brand new Jaguar XE.
It is a celebration of the lines of the car without revealing too much. The car body emerges organically, elegantly pressing up into the silvery metal, irresistibly like an engineers dream.
Aluminium is used widely throughout the car, its strength, lightness and many other metallurgic advantages were a source of inspiration and add fascinating detail to this very sculptural sequence.
Director: Julian Gibbs