OFFSET & Absolut Vodka are collaborating to celebrate Dublin city’s innate creativity by inviting creatives who have helped shape the creative lanscape to ‘Transform Your City’ for OFFSET2014.

Dublin city itself, will be transformed into a canvas for artists, photographers, illustrators and designers as they create installations that will inspire people on the streets in what is anticipated to be become one of the most ambitious public creative projects Dublin has ever seen.


John is a director at Bodytonic, one of Dublin’s longest tanking and best known independent music and events promoters. They own two venues in the city - The Twisted Pepper and The Bernard Shaw. John runs The Bernard Shaw and has been responsible for developing it into one of the most unique music, food, drink and arts spaces in the Dublin and over time turning it into a city landmark.

Toejam is the umbrella name for the Carboot Sales, food markets, late night pop up feasts, club nights art installations and other odds and sods John has run over the years. Toejam is the weekly Saturday party at The Bernard Shaw but has ran events allover the city, in odd rooms (feast in a bicycle shop) and yards (Carboot Sale in an old Office of Public Works maintenance yard).

Toejam trys to put on shows and events layered with detail, that are genuinely fun and engaging, with the goal being to send people home smiling and already talking about the next one.

The Project Twins are James and Michael Fitzgerald, an Irish based graphic art duo. They work together in a range of disciplines including art, design and illustration on both personal and commercial projects.
Their solo shows include ‘A-Z of Unusual Words’, Design Week Dublin and ‘Making Space’ residency, The Library Project, Dublin. They have also exhibited in several group shows including ‘Living/Loss’, Lewis Glucksman Gallery, ‘Extinction’, Visual Carlow, ‘Nova’, Wandesford Quay and ‘Solstice’, Cork Midsummer Festival.
They have been commissioned to create illustrations for various magazines, agencies and companies in Ireland, UK, Europe, America, Asia and Australia.

They are represented by The Illustration Room in Australia and are members of Illustrators Ireland and Cork Printmakers. They are currently based in Sample-Studios Cork.

Awards include a Merit in the 3x3 ProShow USA, Carlton Best of Festival, and their work has been published in the 3x3 Illustration Annual 2012. Their work is also part of The Office of Public Works permanent collection.

Transform Your City is a collaboration between OFFSET and Absolut.
For more info on this project: &

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