We love catching up with our partners and being able to share their thoughts firsthand with the rest of our community. Today, we’re excited to introduce you to Skimlinks, which was originally launched in 2006 as an online destination to help make group buying decisions. In 2008, the company decided to expand their services to publishers and partnered with eBay Partner Network.
Skimlinks’ audience includes publishers who want to get involved in content commerce without having to devote significant resources to it — whether it’s a small blogger or a large media site. In this video, Skimlinks’ VP of Sales and Business Development, Buck Smith, talks about why the company’s relationship with ePN works and the tools they find most valuable — including ePN’s Transaction Download Report and data feeds.
Smith also offers a piece of advice for new publishers: Focus on the content. He notes that developing engaging content will not only help grow your audience but will also play a pivotal role in all facets of a business.
Watch the video below to hear more about Skimlinks’ upcoming plans and tools as well as industry trends the company is seeing, including native advertising and programmatic ad buying.
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