With Birra Moretti we helped harried Londoners re-discover the simple pleasures of life - Italian style. Our first step was to tempt office workers from their desks for an alfresco lunch around The Moretti Table. Prompted by our social experiment, the lost art of communal dining returned to the UK.
Next we brought Tuscany to Soho via a live satellite link, where diners were invited to share in the authentic customs and heartfelt values of the real Italy. With the humble table taking centre stage we celebrated what is really essential in life: great food, great company and great beer.