Tom Jenkins, Executive Chairman and Chief Strategy Officer - Open Text
As the Internet evolves, changing consumer behavior is having a direct impact on the types of systems and processes that media and marketing organizations must put in place to successfully reach target audiences. Tape-based workflows are being superseded by file-based workflows. Creative artifacts once deemed extraneous and left unmanaged are becoming critical intellectual property assets. Social networks and modern engagement styles are setting the bar higher for more compelling, immersive user experiences. Non-linear, digital distribution will ultimately characterize the manner in which a majority of media content is disseminated. A population with increasingly-sophisticated mobile devices will connect to a range of media-centric Cloud services, challenging and eventually leading to the obsolescence of many traditional services. Join us as we explore these trends, their implications for media and marketing organizations in the future, and the implied opportunity for digital media.
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