Project: Ford Focus 2012
Manufacturer: Ford
Production Companies: Studio Creative & Imagination
Director: Imagination - London

Background: Detroit Auto Show Jan 2010 .. The reveal for the new Ford Focus in 2012. The next-generation Focus is like a spark. From its addictive driving experience to its techno-talented nature, you’ll find it’s all you need to powerfully connect your life to the outside world. Imagination London commissioned Radium to score the music and create the sound design.

How we did it: We proposed the music direction and developed early tests, we wanted to have a pop feel with female vocals, sung by Roxy a Canadian vocalist visiting London. We loved her breathy vocals and she added a great chorus line. The score was a mix of synth pop and guitars. The sound design is very detailed and bespoke to each twist and turn energizing the movement and accentuating the twists and turns.

Sounds we created include: Music Score, Pop Vocals, Swooshes, Power On, Jets, Interface SFX, Cityscape, Light Effects, Panther Roar, Swooshes, Textures.

Music & Sound by:

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