When you have little space you need to come up with clever solutions.
That is not only true for interior decoration, but for advertising space too.
But how can you turn little space into more? Like this, for example:
3 lines. 3 colours. 3 bulbs.
If the billboard is illuminated by green lamps, only the line printed in
magenta is readable. Bluish light makes the line printed in a special
yellow visible. Red light brings blue to the surface.
This is how you turn 9 m² into 27 m².
And 1 billboard into more than just 1 billboard.
Advertising Agency: thjnk hamburg, Germany
Executive Creative Directors: Armin Jochum, Bettina Olf
Creative Directors: Georg Baur, Torben Otten
Art Directors: Nicolas Schmidt-Fitzner, David Lasar
Copywriters: Georg Baur, Torben Otten
Account Manager: Björn-Thore Bietz
Film Production: I MADE THIS, Dominic Repenning
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