For this song I took my cue from the music, plus I'd just seen the Charlie Brooker documentary on video games (and started playing Super Meat Boy) so I was in a very 8-bit mood. I think the idea to go funny started with the 'pussy' line and grew from there.
I designed all of the characters in Illustrator and then brought them through to After Effects where I animated them using a mix of puppet tools and the Duik pluggin by DuDuF.
Video directed and animated by PJ Wood
Video produced by Raw Linx