Diversity was the key to Viva PHX, the latest all-encompasing music festival in downtown Phoenix, March 7, 2014. With 75 bands, virtually every genre and sub-genre was covered, from alternative country to folk, Latin jazz to funk, stoner rock to garage, indie pop to psychedelic, hip-hop to rap, electronica to dance and, well, you get the idea. Co-sponsored by New Times and Stateside Presents, Viva PHX drew thousands of people to downtown Phoenix. Video by Melissa Fossum.

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