For the relaunch of Scottish Widows, the oldest and most trusted life pension and investment company in the UK, we joined forces with our exciting co-workers at 101 London.
To deliver a friendly integrated campaign with TV, press, outdoor and digital. The design and development team at 1984 spent three months creating online rich media ads and two beautifully responsive campaign microsites which had 150,000+ visits in the first week.
The campaign successfully reinvigorated the 200 year old heritage brand which launched its first advertising campaign in 1986 with a TV ad directed by David Bailey!
Client: 101 London
Track: Four hands - Hizou by Claremont 56 record label