Undertow at the Santa Cruz Beach Boardwalk is the newest roller coaster at the park and opened in 2013. The coaster resides where the Hurricane once thrilled riders. Susan O'Connor Fraser, the creative director and executive producer, came up with a brilliant concept inspired by the Six Million Dollar Man. Adding to the team is award-winning director, cameraman and editor Tam O'Connor Fraser and producer Regan Eymann. Together, along with our usual players, we created a fun and different commercial for the Boardwalk's newest roller coaster. All people portrayed in the spot are Boardwalk employees, which added to the fun of creating a truly unique new commercial for our client, the Santa Cruz Beach Boardwalk.