Pepsi approached me about doing a sequel to last year's highly successful Test Drive spot starring Jeff Gordon, which got over 40 million views on YouTube. This year I wanted to raise the stakes by having a full-fledged high speed police chase occur with an unwitting participant in the backseat of what looks like a normal taxi. However, we didn't want to prank some poor unsuspecting sap, but rather this time we decided to repay journalist Travis Okulski from car website Jalopnik, who got a lot of attention last year by loudly proclaiming Test Drive 1 to be a complete fake. We worked with his bosses at Gawker to send him to North Carolina on assignment to test drive the new Corvette Stingray Z06, but instead, well, just watch the video.
Client: Pepsi MAX
Writer / Director: Peter Atencio
Producer: Gina Kwon
DP: Charles Papert
Production Company: Gifted Youth
Agency: Davey Brown Ent.