In 2012, Smart Design worked with the Plastic Disclosure Project (PDP) to create an awareness video to help spread the word of their mission prior to the Rio +20 Earth Summit. We were excited to work on this project and believe it its mission of transparency and responsibility.
More about PDP:
Plastic pollution is a global problem with long-lasting environmental impact if not dealt with properly at the end-of-life (as a resource, instead of a waste product). Plastic uniquely ties many of our companies and communities together, as almost all of us use it in some way. A focus on plastic as a waste issue can link to topics that relate to clean cities, energy and climate issues, water quality, product design, new material use, and innovation that lead to new business solutions and investment opportunities.
The Plastic Disclosure Project (PDP) was launched at the Clinton Global Initiative, and is an international program which is free to use, enabling stakeholders in governments, companies and institutions to focus on the most difficult of the waste streams - plastic. With measurement and knowledge of corporate material use and waste generation, including the after-life role that these materials represent, we will be able to greatly increase the efficiency in how these resources are recovered, reducing their environmental impacts along the way. The PDP is now being adopted by the United Nations Environment Programme (UNEP) and their Global Partnership for Marine Litter, as well as the World Bank's Global Partnership for Oceans. The program can be used by everyone, and does not require legislative changes, bans or taxes in order to have it become effective, because we believe measurement will lead to better management.