For ages now, we've packed our bottles of beautiful beer into plain old cardboard cases. They were sturdy, practical and did the job, but they weren't so easy on the eye. Then when we started canning Hells we introduced swish printed ones – fun! exciting! – and thought, there's no way we're going back. All printed, all the time from now on!

So... introducing our new 24 and 12 cases, fully branded up, dipped in bright block colours and with a new tear off top to instantly open them into an easy access beer crate! Yes Ma'am!

Here's a video of what it looked like when we printed 'em:

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