Fusion created the particle simulations using Fume FX & Krakatoa for Imaginary Forces, LA, for this national Amex installation project.
Director Brian Mah, Imaginary Forces, collaborated with Ogilvy and Fusion CI Studios to create this digital signage content for American Express.
The piece focuses on showcasing events that AMEX sponsored at various stadiums and arenas across the country. Imaginary Forces worked closely with Ogilvy to develop a "visual language" capturing the fluid movement of athletes and musicians. Drawing inspiration from long exposure photography, layers of organic trails were designed to delineate each performer's path of motion and thread the various themes together. Then Fusion CI Studios simulated and rendered a vast library of computer generated particle effects for the trails using Fume FX and Krakatoa. The Imaginary Forces team then comp’d & finished the trails.