To support the aims of the EU's Year of Air, Desso has launched its own campaign, 'The Great Indoors' to raise awareness of the continued dangers of bad indoor air quality and to demonstrate what business and innovation can do to combat the problem.
Desso's corporate vision is to 'make the Floor work for our Health and Wellbeing' based on the customer insight that people spend 90% of their time indoors. It is given substance by a four pillar strategy: innovation (Creativity, Functionality and Cradle to Cradle®), operational excellence, market expansion (customer segments such as education as well as new regions such as Latin America) and strong communications.
The strategy is based on understanding customer needs and going beyond by developing innovative products that contribute to people's health and wellbeing. This is reinforced by Desso's development of healthier Cradle to Cradle® materials. As part of its portfolio of 'health and wellbeing' products, the DESSO AirMaster® carpet that reduces the amount of fine dust in the air indoors is a trailblazing product, helping to open up new markets for Desso and change people's perceptions about the way in which materials in the built environment can improve people's lives.
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