2013. SMFB Oslo
The Geox Amphibiox campaign is beyond doubt one of the most fun product launches MediaMonks has ever done. Not only did we design bespoke websites for desktop, tablet and mobile, we also got to create an artificial cloud, capable of pouring liters of rain per minute. This made absolute sense, as our crafty campaign chronicles the story of 34-year old Tom, who we’d sent to Barcelona to live through seven days of nonstop precipitation. Everything was done under the pretext of testing Geox’s new waterproof line of shoes. In the name of advertising, of course.
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