2013. Tribal DDB New York
The first photo sharing application for foodies with a philanthropic appetite. Shared food photos are transformed into actual shared food with those who need it – children in South Africa. The application was launched in the US, where over 6 million Americans regularly use foodie apps, and only one of them has the power to feed the hungry: Feedie for The Lunchbox Fund, by Tribal New York and MediaMonks.
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