Video is the fastest growing medium in the history of the Web. If you know that, then you know that small and medium sized businesses in virtually every industry are currently building their brands, engaging new customers and selling their products and services through the use of online video. There are a lot of online reports, charts and stats that prove this point.
Video is a medium that blurs the lines between search engine traffic and social media traffic. In order to be successful, businesses have to ensure that their videos are as accessible through standard SEO practices as they are compelling for users to share on social networks. While that may require a delicate touch at times, it is also exactly why video is such a powerful tool for small businesses.
A properly optimized video, marketed to the right channels can change a company’s fortunes literally overnight. So, over the next few postings, We're going to look more closely at the three phases of video marketing. This is the point where you will want to subscribe to this channel. That way you will know when we post updates. We will posting new episodes that will educate and help you and your business benefit from the power of video marketing.