No longer an afterthought, digital signage is fast becoming an integral element in successful branding programs and marketing campaigns. Deft marketers are realizing that in order to deliver a consistent brand experience, all media channels must be considered at the onset, including digital signage.
To connect and engage with consumers, brands must deliver an integrated experience at the moment of purchase – when consideration turns into a sale. Shikatani Lacroix shares highlights from Digital Signage Expo 2014 and speaks with signage expert Andy McRae and place-based signage guru Lyle Bunn, one of North America’s most highly regarded dynamic signage experts, on how brands can own the “at-purchase moment” in the digital sphere.
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