brightsightgroup.com || Jim tells the story of how the culture of an organization can be a great benefit in good economic times and is absolutely essential in bad economic times. He stresses the round earth principle where what goes round comes roundif you develop a respect and appreciation for your employees, they will do the same with your customers. And when times are tough, that respect and appreciation transcend a purchasing consumers decision to save moneyto one where they will spend money on that product or service from a company that they have an emotional attachment to. Parker tells story after story of customers who did not ask for refunds after 9/11instead they told Southwest employees that the airline needed the money more than they didand more customers who actually sent money to Southwest in the days and weeks following 9/11 for the same reasons.Learn more: brightsightgroup.net/2011/01/jim-parker.html

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