TYPE MATTERS! is a project
that I have created in School of Visual Arts, March 2014.

A project is about create a book trailer for any type of design book.
Since TYPE MATTERS! was one of the memorable design books that I have read,
I came up with an idea of using TYPE MATTERS! book for a trailer.

TYPE MATTERS! is a typography book which
gives simple tips for everyday typography.

Enjoy :)

Creative Direction: Will Kim
Art Direction: Will Kim
Execution: Will Kim

SHOW on Art Directors Club (ADC) New York March 2014
SHOW on SVA Motion Graphics Show May 2014
WINNER of Type Directors Club (TDC) Communication Design Award 2015

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