When our friends at Global Hue approached us with this creative we knew right away this would be a special spot for the 2010 United States census. The concept is based around a child building her idea of the perfect neighborhood out of play doh and sending the message that by filling out the census you could help your neighborhood get the services it needs. Using CG to bring the clay to life in a stop motion technique was liberating in that we could do anything we wanted with the camera and the look and feel of the characters. At the end of the day we were all thrilled with the outcome and the message it sends.
U.S. 2010 Census "Community" Project Credits
Title: Census "Community"
Length: :30
Debut date: 1/18/10
Film locations/studios: Gary's Loft, Brooklyn, NY.
More info: http://bit.ly/8vD6N5
Client: U.S. Census Bureau
COTR Branch Chief: Kendall Johnson
Program Analyst: Angelia Banks
Hispanic Communications Consultant: Rafael Ignacio Maldonado
Advertising Agency: GlobalHue Latino
Creative Director: Amany Mroueh
Assoc. CD: Felipe Godinez
Senior Copywriter: Gerard Garolera
Executive Producer: Rosa Matos
Director: Shilo
Production Company: Shilo
Creative Director: Jose Gomez
Associate CD: Mike Slane
Director of Photography: Martin Ahlgren
Executive Producer: Santino Sladavic
Senior Producer: Hilary Wright
Line Producer: John Gomez
Coordinator: Brittany Geber
Editors: Adam Bluming, Akira Chan
3D Lead: Blake Guest
3D Model/Animation: Blake Guest, Trentity De Witt, Zach Christian, Mason Stapleton, Colin Cromwell
3D Lighting/Rendering: Erik Anderson, Walter Schulz
Compositing: Mike Slane, Ed Laag
Rotoscoping/3D Tracking: Tim Turner, Nathan Davies
Telecine Company: Company 3
Colorist: Dave Hussey
Music Company: Face The Music, Bicoastal
Composer: Face The Music
Executive Producer: Adam Joseph
Audio Mix: Penny Lane Studios
Engineer: Robert Sorrentino
Producer: Jackie Sparks
Principal Talent: Brianna Gonzalez
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