Why Does Tobacco Use Continue to Rise Among High School Students?
Some experts believe that this trend is the result of an influence by direct marketing to young people and their attitudes toward smoking which has actually caused them to take up the habit. Even if the brand name is not evident, the act of smoking by the hero puts a positive image for smoking in front of the young person.
A subtle approach features cigarette brands and imagery appearing with increasing frequency in movies, television, computer games, etc.
This powerful presentation teaches teens how tobacco companies target them directly, and what will happen if they start smoking.
Target Teen tells the story of former music video producer Jesse Golden and his partner Carla, whose advertising agency has been approached by a huge company to advertise their biggest money making product - Swain Cigarettes.
Jesse and Carla see this as their ticket to the top. But when Jesse and his son Tommy find the results of confidential medical reports that Swain has ordered hidden, Jesse isn't sure he still wants to go through with the deal. Will Jesse do the job as agreed or will he realize there's more to life than money.
If you think that tobacco companies deliberately target adolescents and pre-teens in their advertisements, then you need to show this film to the teens you teach.