Helsinki based illustrator Janine Rewell and shoe designer Minna Parikka teamed
up for an exciting spectacle combining the world of body painting with MINNA
PARIKKA SS14. “Playfully illustrating ‘It’s when a woman steps into a pair that the magic
really happens’ is what the project is all about,” says Janine. Indeed, the performance’s
dazzling colors and sultry dancers bring Rewell’s designs to full bloom. Her geometric
patters and attention to detail play splendidly on the supple curves of the female body.
The photo series captures the magic moment as the models step out of the illustrations with a sexy liviness that celebrates Minna Parikka’s colorful spring collection.