Kids aren’t little adults. They see the world differently. So when Lehigh Valley Health Network built the region’s most advanced Children’s Hospital, they designed everything from a child’s perspective. The campaign, "Through a Child's Eyes," was launched to help the community understand that the Children’s Hospital doesn’t just know how to treat diseases. They know how to treat kids.
To help accomplish that, we created a series of 10-second TV spots that covered a broad range of common pediatric diseases from asthma to leukemia. The spots were also converted into web banners, expanding this campaign into every medium.