Submission Video for D&AD New Blood 2014
The ‘National Trust Rocks’ aims to confront the perceived stereotypical National Trust visitor by injecting attitude and humour into the campaign. The intention is to engage a new audience whilst still engaging those who visit regularly. Using printer matter and social media the campaign presents the National Trust as a mash-up of day-tripper traditions (flasks,picnics etc.) and festival/gigging goers (wellies, festival stamps etc.).
Give it some wellie