Hawker centres today are under appreciated by the younger generations of Singaporeans. This is due to the different dining typologies available in Singapore, which makes hawker centres seemingly less exciting.
Today, hawker centres are becoming a less favorable option for social dining and are disappearing from our cyber space. With the low online presence, hawker centres are seen as out-of-date dining venue.
#mymakanspot is a campaign that creates photo-taking opportunities for youth so that hawker centres will have a stronger online presence, thus rebranding hawker centres to be seen as an up-to-date dining venue.
With the implementation of this campaign, hawker centres will have a stronger online presence. And with youth being involved in the online publicity of hawker centres, it will become the next food trend, and the venue for social dining.
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