Our speakers present alternative approaches to web page mockups that separate the visual design language (the "look and feel") from they layout of specific pages.

Dan Mall is an award-winning designer from Philadelphia, an enthralled husband, and new dad. As the Founder & Design Director at SuperFriendly, Dan and his team defeat apathy and the forces of evil with heroic creative direction, design, & strategy. He’s also co-founder of Typedia and swfIR, and sings/plays keyboard for contemporary-Christian band Four24. Dan was formerly Design Director at Big Spaceship, Interactive Director at Happy Cog, and a technical editor for A List Apart. He writes about design and other issues on Twitter and on his industry-recognized site, danielmall.com.

President of Sparkbox and founder of the Build Responsively workshop series, Ben shares his ideas about the web on the Sparkbox Foundry and other industry blogs like .net Magazine and Smashing Magazine. His leadership at Sparkbox has driven the team to be a pioneer in responsive web design techniques, and he continues to push for great user experiences outside the context of specific devices.

Yesenia Perez-Cruz is a designer living in Philadelphia, PA. She works at Happy Cog, creating beautiful, functional design systems for clients like MTV, Zappos, and Harvard University. She has spoken at SXSW Interactive and AIGA, and teaches for GirlDevelopIt. Her alter-ego Perez Chews is on a constant mission to find and devour the world's best foods.

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