This project was meant to find out what drives Icon. We wanted to capture the true essence of the company by focusing less on what is under the hood and more on who they are as a company. The video also features two of Icons newest additions; The Icon Thriftmaster Pickup and the Icon E-Flyer Bike.


Client: Icon 4x4
Production Company: Insomniac
Producer: Tiziano Tucci
Director/Editor: William Bradford
Director of Photography: Bryan Koss
Drone Footage: Wild Rabbit Productions
Sound Mixer: Rusty Eagle-Hall
Music: Tony Anderson
Actor: Ian Duncan

Filmed on location in Los Angeles, CA and Tehachapi, CA on the Red Epic

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