This project was meant to find out what drives Icon. We wanted to capture the true essence of the company by focusing less on what is under the hood and more on who they are as a company. The video also features two of Icons newest additions; The Icon Thriftmaster Pickup and the Icon E-Flyer Bike.

Enjoy

Client: Icon 4x4 icon4x4.com
Production Company: Insomniac insomniaccontent.com
Producer: Tiziano Tucci
Director/Editor: William Bradford williambradfordphoto.com
Director of Photography: Bryan Koss bryankoss.com
Drone Footage: Wild Rabbit Productions wildrabbitproductions.com
Sound Mixer: Rusty Eagle-Hall
Music: Tony Anderson
Actor: Ian Duncan

Filmed on location in Los Angeles, CA and Tehachapi, CA on the Red Epic

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