The Creative Industries Innovation Centre (CIIC) has created a video that provides a definitive answer to a question often posed to creative professionals: “What do you actually do for a living?”

Created in partnership with The Explainers, the video points out that without the creative industries, all other industries would find it harder to be industrious, which is why the words “creative” and “industry” in fact complement each other very well.

The launch of this video builds on the CIIC’s recent release of the Valuing Australia’s Creative Industries report, which examines the economic value of Australia’s creative industries. You can download a copy of the report and see how your sector is traveling here:

Client: Creative Industries Innovation Centre |
Production Company: The Explainers |
Senior Account Manager: Emily Simmons
Producer: Katies Yeates
Creative Director: Paul Ducco
Copywriter: Nick Richardson
Art Director: Gillian O'Connor
Animators: Gillian O'Connor, Darryn Rogers
Sound Design: Scott Collins @ Noiselab

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