The ‘Cupra Extreme Simulator’ is an online film that does three interlinking things. Firstly, it fools members of the public into believing they’re in a bona-fide simulator. Secondly, it ensured that whatever they saw in the simulator it was good enough to generate not just good reactions, but great reactions - the kind of reactions that we hope in turn, to snare YouTube viewers.
This film encapsulates the hallmarks of a great chase scene - a high-octane car chase that puts a group of lucky viewers literally right into the heart of the action. It was exciting and at times a humorous film for the viewer afterwards. So how did we fool the public into believing that they’re in a normal simulator? The trick was to do as much as possible to make them feel like they were getting into something that isn’t special at all... it’s just a simulator ride.
DIRECTOR: Mark Jenkinson
EXECUTIVE PRODUCER: Kate Hitchings
PRODUCER: Tom Farley
DOP: Richard Mott
SFX / Simulator: Machine Shop / Drogo Michie
EDITOR: Guy Savin @ Marshall Street
POST PRODUCTION: Electric Theatre