Together with Alexandra Jugovic, Florian Schmitt co-founded Hi-ReS! in London (1999), initially set up as an experimental playground. While their backgrounds were in fine art, music and film, it was their ﬁrst self-initiated interactive project, soulbath.com, that garnered unexpected worldwide attention, culminating in a prominent piece in the New York Times, and led to commercial work, most importantly the site for Darren Aronofsky’s Requiem for a Dream.
Their current client list includes Dolce&Gabbana, Chanel, Jägermeister, Nokia, Channel 4 UK, Rizzolli New York, Playstation, Diesel, MTV, Warner Brothers, Toyota as well as artists such as Beck, Massive Attack and Goldfrapp. Their work has been featured in over 50 books and their ﬁrst monograph ‘Amantes sunt Amentes’ (Lovers are Fools), chronicling 8 years of work, was released in October 2007 by renowned German publisher Die Gestalten. With offices now in London, New York, Hamburg and Berlin, Hi-ReS! is one of the top creative agencies in the world. Creating strong concepts for their clients, communicating their vision and challenging the viewers perception of the usual are what keeps them in front of their screens until dawn.
Together with Andreas Müller, Florian also heads Nanikawa, an R+D agency which focuses on interaction beyond traditional input and output. Completed projects to date are interactive installations for global NOKIA Flagship stores, interactive wallpaper for the SONY Style store in Tokyo, an installation for the Herman Miller showroom in Chicago and an installation for Channel 4's London headquarters.