Ideas are important. Ideas are great. We're in the idea business - but ideas mean nothing without solid execution.
As you're brainstorming your next big success, make sure you're dedicating as much attention to the "on's" of execution as you're giving to the "P's" of marketing. Remember: you don't get credit for the things you talk about - only the things you finish and launch successfully.
“Innovation is rewarded. Execution is worshipped.”