The Norwegian Postal Services, Posten, needed to change from being a distributor of letters, parcel and goods, to someone who deliver feelings. We chose to awaken a joy that lies in all of us—the joy of giving.
We developed a campaign where people could nominate someone they thought deserved a gift, and where the best nominations got the gift delivered to their door as a surprise.
The campaign proved that encouraging people to give engages a lot more more than receiving, simply because the greatest joy in life is making others smile.
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