In today's uber-competitive higher ed market, La Salle University School of Business was being overshadowed by other local universities – all of which have business schools with a lot of marketing heft behind them. It was time to tell the story of an institution that wants nothing less than to redefine business school education in the 21st century.
What marks a La Salle grad is the belief that while their degree is a means to an end, their education is a means to a beginning. That's Lasallian Business. We captured this philosophy in an integrated campaign featuring real students. Our media buy pairs two :15 second spots, enabling us to communicate both the school’s philosophy and a compelling proof point.