In this story based on a similar business case, the owner invests in an inexpensive yet compelling marketing program using a simple promotional item. Dana, the owner of a new dog daycare facility, finds her business is growing slower than expected. Although her few regular customers are happy, there just aren’t enough of them. Then, she learns about Oval Envy (http://www.ovalenvy.com ), a company that designs and prints high quality Eurostyle bumper stickers. They help her design an inexpensive giveaway that cements loyalty and brings new business. Dana greatly increases brand awareness by asking customers to put her custom oval bumper sticker on their car, in exchange for a permanent discount. The program is easy to duplicate and the applications of the high-quality oval sticker are numerous.