A motion graphic orientated lyric video. The creative challenge was animating typography to match the variety of lyrical flows and maintain the energy of the track. Focusing on lyrics to manipulate word play or animate a word in context to the words meaning. The aim was to avoid doing this in a predictable way but instead experiment with digital mediums and typography. Hope that was interpreted by you guys?
Free Download Available. Soundcloud.com/ThatKidDI