Staffordshire University asked Humanoid to create a video for their Student Recruitment Roadshow, to replace the current presentations with something more interesting. It needed to appeal to a teen audience and make a convincing argument for higher education from a number of pre-determined viewpoints.
We worked with the Uni’s student recruitment team to turn their script into a set of interview questions, to prompt the right responses. We shot over 30 interviews and combined the best responses with scripted links by a presenter. The finished video was edited to fit the 11-minute presentation slot.
Staffs’ new Roadshow video has received a great response in schools and colleges across the country, and seen by thousands of students. The team are thrilled with their exciting new tool, and anticipate an increase in return on the roadshow. Footage from the video is used throughout Staffs’ online video marketing.