This self-referential and ironic film questions the role of the designer in society, and how much choice we as individuals have in shaping our environments. Additionally this film critiques the "futile acts of object acquisition" that the 'freedom' of capitalism brings. In our super-saturated world of what James Gleick calls "Total Noise" , this film suggests with serious undertones that we should try to "Live Minimally Physically in order to Live Maximally Mentally." The film is structured as a manual for living and suggests how one might live in a fictitious future society.

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