This is a short sizzle reel showing the depth and design of a console quality adventure game I wrote and designed for HONEY NUT CHEERIOS featuring their mascot character, BUZZ in a multilevel world with rich detailed environments and unique villains on each level. The game was the first game General Mills produced that would require a bout an hour's worth of game play to reach the end as well as featuring gameplay usually only seen on home gaming systems. Many of the assets used in game were leveraged from the TV commercial work and modified for gaming needs.
The second part of this reel shows the first instance of Augmented reality used in the domestic cereal market. Utilizing assets from the aforementioned HONEY DEFENDER game we were able to allow consumers to unlock a simple, 3 level game where the user could manipulate the cereal box like a motion sensitive controller to get BUZZ the bee to avoid obstacles and defeat villains and the final boss, HANDSOME HECTOR.
Both of these games encouraged a purchase in order to play, not only providing easy metrics of success to track but becoming what I like to consider the modern day equivalent of "the cereal prize. Going the digital route in replacing "the toy in the box" allows for less packed in toys that are going to be thrown out by adults and saved on hundreds of thousands of dollars in manufacturing and packaging as well as cutting down on chemical waste and plastic landfill issues.