Electric Airwaves Managing Director, Andrew Caesar-Gordon, talks you through the video performance of Richard Branson’s powerful human response to the Virgin Train Crash in Cumbria
Richard Branson holds a now highly regarded press conference on site following the derailment of a Virgin Train at Grayrigg, Cumbria.The crash led to the death of one passenger and the serious injury to five others.
Branson cut short his holiday to attend the site immediately and makes clear that Virgin care about "people" and "safety" above "profit" and "finance". He shows human empathy when discussing the passengers involved in the tragedy and avoids getting into a "blame game" over who was a fault. He exercises a real grip over the interview throughout.