My philosophy with design is simple: Design is so much more than just a pretty picture. (Although prettiness is a perk!) It’s communicating your business’ personality and core messaging to your dream customer so they immediately understand who you are, what you do, and why they need you, all in one easy-to-understand-yet-visually-appealing image. When your customer feels like they already know you without talking to you, when they feel understood immediately, when your materials clearly explain the benefits of working with you, you become an obvious choice over your competitors. In fact, it blows your competition out of the water.
What makes a design beautiful and memorable is the thought-process and strategy behind it, not empty aesthetics of trendy fonts or the latest “in” colors. From copy writing to photography to typography all working together, telling your unique story, intelligent design is beautiful design. And, when it convinces a User to buy from you again and again? Well, that’s just icing on the cake.
I’m a Designer that understands that looking good online is only one part of the equation for the success of your business. Why? Because I’m a creative entrepreneur/small business, too.
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