Trek industrial designer Michael Leighton was inspired by his love of cycling and his love of the environment. Now Trek gives us the new eco-design bicycle, the Trek Belleville. This is the story of the world's first green bike. Ride along with Trek Document Unscripted.
Created for Trek Bicycle Corporation, Document Unscripted was produced in 2009. Over the course of that year, viewers followed an unscripted ride through everything Trek, from the manufacturing process to inside superstar cycling team Team Astana. Highlights included Alberto Contador and other Team Astana racers working with Trek at their design and testing centers, all the way through the Tour de France.
The common thread of the series is the true Trek Unscripted Story, told from the cobblestones of Europe to the rural highways of the Tour of California. The Trek Document Series used everything from the real life drama of the races to personal vignettes of Trek designers at work.
We began our work for Trek in January with a profile of the eventual tour winner, Alberto Contador, training in San Diego. We then did several episodes following Contador, Lance Armstrong, Levi Leipheimer and the rest of the team as they prepared for the Tour de France.
Finally, we documented the Tour itself. We captured the Tour at its essence and most humane, with episodes that featured all aspects of the experience from racers like Armstrong and Contador to die hard fans and even locals whose town are being invaded by tourists.
Nothing was planned or scripted. Subjects and topics were improvised on the fly, with a focus on telling stories about fans and the event, and not about Trek itself.
Trek product is seen in the videos on occasion, but Trek as a brand is seldom mentioned. Episodes were posted to YouTube and the brand's website.