From Getty Images Senior Art Director Guy Merrill:
"The aim of this shoot was to capture a very simple, yet sophisticated series of portraits featuring cool, unique and aspirational people 'of a certain age'. We wanted to show people with character and individuality -- who resonate as part of this new boomer generation. Looking to inspiration from stars like Mick Jagger, Helen Mirren, Vivienne Westwood, Iris Apfel and Morgan Freeman -- the goal of this shoot was to forget about 'aging gracefully' and instead look to aging with style and panache."

Visit Curve to learn more about the visual trends around portraying the boomer generation.
curve.gettyimages.com/article/the-new-old

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