For the release of the film Getaway, Warner Bros teamed with Thinkingbox and OMD to create an interactive car configurator web app for desktop and tablet platforms.
We developed the app using HTML5 and CSS3 to improve functionality and enrich the user experience for modern browsers, gracefully degrading down to IE7. We designed a contemporary muscle car from the ground up, rendered as a CG model with other 100k polygons and HDR texture maps with finite details such as light flares reflecting off the rims. A PNG sequence was rendered of the vehicle rotating, so the developers had full control over every frame.
The app allows users to customize their own getaway car, complete with a multitude of after market options such as vibrant paints, chrome rims, cowl hoods, and dual exhaust systems. The environment was dramatically lit to heighten the thrill depicted in the film resulting in a charged and suspenseful web experience. Users can then display their car in one of multiple movie scenes, post to a community gallery and have the opportunity to share across social networks for the chance to win a grand prize of $20,000!